A traditional watch manufacturer founded in 1860, Swiss-based TAG Heuer is now part of the French luxury conglomerate LVMH.
Supported by Oracle, TAG Heuer developed a special edition of the Aquaracer Caliber 72 for the America’s Cup 2013. With this watch, the crew of the Oracle team had real time access to the boat’s speed, foil balance, sail pressure, and wind characteristics. Each watch was customised to the needs of the individual crew member.
Besides this, TAG Heuer has also introduced mobile phones under its brand. The latest model, to be launched in a limited edition in Summer 2014, is providing unlimited standby time based on recharging via solar power.
Shortly after the launch of the Apple Watch, LVMH’s head of the watch business Jean-Claude Biver announced that TAG Heuer is working on smartwatches. He reinforced this when he took over the post as interim CEO of TAG Heuer at the end of 2015.
Swatch’s smartwatch approach
Swatch, purveyor of inexpensive watches you buy on layovers, plans to release a smartwatch within the next three months that will connect to the internet without needing to be charged. That’s a revved-up idea. The new Swatch will be released roughly at the same time as the hotly anticipated Apple Watch, which reports suggest could have catastrophically terrible battery life.
Swatch confirmed its plans in an email to Gizmodo, but details on what this watch might look like or do are slim, except that it will be able to connect to the internet without a charge and that it’ll be compatible with both Android and Windows phones.
How exactly the watch will be able to connect to the internet without a charge isn’t clear, but I would be very surprised to see a self-winding watch like the Sistem51 Swatch launched last year. It seems more likely, that the forthcoming wristable will be powered by a watch battery that can run for a long period of time before being replaced.
Apple’s smartwatch approach
Four years after the launch of the iPad, Apple has presented the Apple Watch. It will be launched in April 2015. Here are the most important characteristics:
On the down side, the Apple Watch will only work in combination with iPhones, and presumably needs to be recharged daily.